Top positions in search results are the goal of every webmaster and SEO expert. These positions get most of the clicks and this is the cheapest source of traffic. Being on the first page of search results is great but actually reaching the first position is the ultimate goal. The first position gets on average 42% of clicks. This means that almost every second web user searching for some keyword will click on the first result. This is why top positions are so attractive and all SEO activities are focused on how to reach this goal.
Of course, we can only talk about top position for each keyword we are interested in. There is no way to be on the top for many keywords or search phrases. This means that you can only optimize specific page for one keyword or for few keywords in some cases. The first step in any SEO project should be keyword selection. It is simply not possible to reach top positions for any relevant keyword. There are many websites with a lot of quality content and years of authority. It is not possible to outrank such pages. At least not with common approaches and in a reasonable time. Therefore, you should focus on keywords that have low or weak competition. Another consideration should be the search volume for selected keywords. Keywords with only few searches are not a good choice because even if you will be able to reach top position you will not get traffic.
The ranking algorithm is a complex and well protected combination of many elements. One of the most important factors that is used to determine page relevancy is the content. Quality unique content will always rank higher than pages with duplicate content taken from other pages. The second important factor that determines page authority is the number and the quality of backlinks. Each link is not just a place where people can click to reach our website, it is also a vote for our website. Many links to our website usually mean that the site has some useful and interesting content. This is also recognized by search engines and it is very likely that page with more backlinks will rank higher.
While there are many search engines, most of the SEO activities are targeting Google because is has the largest market share. The reason for this is mainly because Google is able to provide relevant results. And relevant results mean that only pages with good content and some backlink support will show in search results. So the approach is very simple. Start with good, interesting content, emphasize target keywords and do some promotion to get backlinks.
Of course, we can only talk about top position for each keyword we are interested in. There is no way to be on the top for many keywords or search phrases. This means that you can only optimize specific page for one keyword or for few keywords in some cases. The first step in any SEO project should be keyword selection. It is simply not possible to reach top positions for any relevant keyword. There are many websites with a lot of quality content and years of authority. It is not possible to outrank such pages. At least not with common approaches and in a reasonable time. Therefore, you should focus on keywords that have low or weak competition. Another consideration should be the search volume for selected keywords. Keywords with only few searches are not a good choice because even if you will be able to reach top position you will not get traffic.
The ranking algorithm is a complex and well protected combination of many elements. One of the most important factors that is used to determine page relevancy is the content. Quality unique content will always rank higher than pages with duplicate content taken from other pages. The second important factor that determines page authority is the number and the quality of backlinks. Each link is not just a place where people can click to reach our website, it is also a vote for our website. Many links to our website usually mean that the site has some useful and interesting content. This is also recognized by search engines and it is very likely that page with more backlinks will rank higher.
While there are many search engines, most of the SEO activities are targeting Google because is has the largest market share. The reason for this is mainly because Google is able to provide relevant results. And relevant results mean that only pages with good content and some backlink support will show in search results. So the approach is very simple. Start with good, interesting content, emphasize target keywords and do some promotion to get backlinks.
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